Clothing and Accessories Collection MAX MARA S
In 1950 Achille Maramotti wanted to make the men's coat an inevitable piece of women's wardrobe making it a versatile and elegant item.
And that's how Max Mara was born in 1959, an expression of femininity and elegance that combines the professionalism and the Italian tradition of tailoring with the French taste and American industrial productivity.
Over the decades, the Maison has surrounded itself with world-renowned designers and stylists who make the brand unique and inimitable, and thanks to the sketches of Anne-Marie Beretta the iconic coat 101801 was born in the 1980s.
Max Mara has always shown the romantic yet independent side of a woman, creating for her total elegant and decisive look, coats with a modern and refined taste and versatile accessories with a strong character.